Our Story

Our Beginning!

How The Thirsty Turtle Was Created.

The Story

The Thirsty Turtle brand was created many years ago, after lengthy discussions between Steve and his son, Skip. The two would often meet to brainstrom ideas and brands, and always had a long list of ideas and opportunities.

Some years ago, Steve & Skip created a brand called “Lahaina Fudge Company” in the exact same location as the Thirsty Turtle spot. They operated the business for two (2) years, and then sold Lahaina Fudge Company to focus on the salt water taffy business.

The new owners quickly changed the name to the Hawaii Fudge Company, and operated from the same Front Street location for many years. In the meantime, the salt water taffy business – Big Wave Taffy – expanded into retail stores across the six Hawaiian islands and has become very successful.

But Steve & Skip always knew that one day, they would get the original location back that they so desired. On February 20, 2020 that dream became a reality.

With little hesitation, the father-son team knew they wanted a Cold Drink & Hot Dog place – finger foods ideal for hungry, price-conscious tourists walking along Front Street in Lahaina Town on West Maui.

On March 1, 2020, construction begain. Skip is continuing to own/operate Big Wave Taffy, and Steve is now totally dedicated to the Thirsty Turtle brand.

But Due to the pandemic, the Thirsty Turtle will open sometime in 2020. And the dream will be fulfilled — offering reasonably priced drinks and finger foods for tourists on Front Street.

Stop By And See Us!





Street Foods On Front Street

Front Street Is A Top 10 Walking Street.

Through the years, we’ve had numerous conversations about brands that provide tourists with simple, low-cost Street Food items that can be easily eaten while walking along Front Street in Lahaina Town.   Items like cup cakes, cookies, tacos, and pizza slices were always at the forefront of their thinking.

But in the back of their minds — Tropical Drinks & Hot Dogs– were the brand to create.

Thus, Thirsty Turtle was born.

See Our Menu!
Meet Steve!

Steve Is All About Maui!

He’s the owner and operator of Thirsty Turtle.  He has lived on Maui for over 17 years and loves the true Aloha spirit of the islands.

Steve is a small business owner, photographer, videographer, YouTube channel creator, and state certified Professional Tour Professional.  His YouTube Channel:  Maui Travel Videos, has over 130 videos and is one of the largest channels focused on Maui.

Maui Travel Videos

Stop by and meet Steve and his wife, Patricia, when you’re on Front Street in Lahaina Town.  They’d love to share with you their passion for quality food, outstanding tropical drinks, and the Aloha spirit.


Lahaina Lobster Roll
Monday – Saturday: 11am – 4.00pm
Sunday – Closed

819 Front Street
Lahaina, HI 96761
“Between Cheeseburger & Kimo’s“


Thank You For Visiting Lahaina Lobster Roll!